I start at the beginning. With your customer. I work with organisations to identify who they are and how to link your solution to their need, your value proposition. I look inward at your product and/or service and people and outward at your market, positioning and competitors.  

I help you turn this proposition into a key message, bespoke for each audience group. Creating communication themes and content calendars for outbound campaigns such as email marketing, advertising and direct-to-customer projects as well as feed into inbound marketing campaigns through your content marketing with blogs, social media and PR. This, in turn, increases your brand profile and SEO and assists your new business drive.

I can support your team by identifying clear lines of responsibilities for the tasks, analysing what internal support you have and what is needed and recommend processes and procedures for change.

Accountable, I ensure the actions proposed offer value-for-money and have an excellent return on investment through robust analytics and reporting.

I work as part of your team to help you achieve your goals.