What's New Pussycat?

Not the give up eating anything beginning with the word C and get up and run marathons before breakfast type of resolutions, although if that is your thing, go for it. But the resolutions that equal commitment to something and that involve real investment.

So our resolutions are often the same each year, but maybe slightly updated or progressed. So on a personal level, I know I need to continue my drive to stop sweating the small stuff, although detail has always and will always be important to me on a professional level. I am also going to continue to balance my work with my well-being – yep still taking those walks in the woods at lunchtime. And being open to learning wherever the source of knowledge comes from – my kids, my colleagues, the New Yorker…

But I firmly believe that these resolutions are aligned to who I am and 1 January 2022 didn’t make me shed my skin and change into something or someone new. In fact it added to the resolve I had to continue down the pathways I have committed – balancing life with work, looking after myself and learning from others.

And we believe that this should be the case when it comes to brands. Be resolute in your intentions, be firm in your commitments. Bring the New Year in remembering and even communicating this to your audiences – be it internal or external. The new shiny things often burn out fast and those with depth and substance are the ones that last a lifetime.

So as the New Year has started here in the Western world and the New Year is due to start on 1 Feb in the Eastern one, here’s to resolve in its broadest and strategic sense.