Growing your Business

Antelope Director, Hayley Lee talks about how communications, marketing and PR can support business growth strategies, especially for SMEs. 

"If you always do what you've always done...

...you'll always get what you've always got."  Henry Ford. 

It's easy to keep doing the things you have always done, the way you have always done it. It feels safe, it often feels right.  

How many successful women and men of our time have been doubted in the beginning? Walt Disney "lacked imagination and had no good ideas" according to his previous employer; Anna Wintour was seen as "too edgy" and Bill Gates dropped out of Harvard before starting Traf-O-Data that folded.  Even Steven Spielberg was rejected three times by the University of Southern California School of Theatre, Film and Television.

Change often feels difficult. Looking at things differently, thinking differently and persuading people to do things differently - be it your manager, your team, or even your partner - can be an uphill battle. That's why many enterprises work with management consultants or with change management strategists to give them a structure and support through change.

At Antelope we believe in change. Life is changing constantly, with time never staying still and brands, consumers, suppliers and teams needing to evolve to keep up.

In the world of communications, we believe the change that has taken place with the onslaught of the Internet brings amazing opportunities for our clients. From the days of silos of communication with newspapers, magazines, TV and radio stations we now live in a world of omnichannel or integrated communications, heralded with social media feeds, visualised through images and infographics and endorsed, if you are lucky, through your customers on review sites and forums. 

That's why we offer an integrated approach to our communications. We take the essence of what you are, what we call your "gold dust" and then we use this as the crux of your messaging for your inbound marketing - writing your blogs, tweeting and posting your comments - and then repurpose this content for your outbound communications - newsletters, advertising, PR and media placement and email communications.

We believe what we do is different. And we believe the benefits of what we offer are different. Fancy a change? Let us help you be different.